For the love of hair

Fall back in love with your hair, with the 72 Hair Professional Smoothing System. The only collection you need for beautifully smooth, glossy hair, with minimum effort. Discover how you can have a great hair day, every day. Exclusively available online and in selected salons.

The 72 Hair Promise

Beautifully, glossy hair, with minimum effort, every day. That’s the 72 Hair Promise. Our expertly formulated salon quality hair products deliver the smoothing results your hair deserves, with no fuss.

OUR AWARD WINNING PRODUCTS ARE SUITABLE FOR PROCESSED , COLOURED , TEXTURED , AFRO CARIBBEAN AND CURLY HAIR.

pHrizzy-o-therapy

Vegan Smoothing System

Developed by hairdressers, pHrizzy-o-therapy is a new, easy solution for frizzy, unruly hair. This treatment blends a mix of natural and scientific ingredients, like fruit acids and proteins, to get rid of frizz and make your hair stronger. It works by gently reshaping the bonds in your hair’s structure, and then heat is used to lock everything in place for the best results. A single treatment can keep your hair smooth and manageable for up to 12 weeks

Lasts up to 12 weeks per application

Eliminates frizz and strengthens hair

Dermatologically tested

The Power of 72 Hair

Frizz-free, hydrated, and silky results — powered by premium ingredients.

Keratin

Strengthens and repairs hair from within, restoring natural resilience.

Avocado Oil

Deeply nourishes and softens strands for lasting smoothness.

Silk Proteins

Smooth the cuticle and add radiant, glossy shine.

Vitamin B5

Locks in moisture and boosts elasticity to prevent breakage.

72Hair Trust

Tisha Malhotra Senior Hair Dresser

Deeply nourishing. All my clients love it because pollution makes hair so dry and frizzy! They come and go to the phrizzy-o-therapy shelf!

Vidita Negi Owner & Hair Dresser

Tames frizz, gives a natural shine. It's popular amongst my customers. Absolutely recommended. Delivers consistent great results.

Nikhil Dhawan Master Hair Expert

Works wonders on dry hair. I personally use it and makes the hair so manageable that ,y clientele keeps asking me what I use, and then of course I recommend this to them!

Sneha Diwan Hair Dresser

Finally, a product that tames those flyaways without making the hair look 'done.' It gives a beautiful, soft texture—almost like a natural silkiness.

Disha Master Hair Dresser

It's a genuine act of self-care. I use it for my scalp treatments, and the cooling sensation is fantastic. Every client who tried it says their scalp feels so clean.

Sanjana Intern Dresser

For my clients who bleach or color regularly, this is the first thing I reach for. It dramatically improves the hair's elasticity and reduces breakage.